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A B2B wholesale ordering portal for Stardue — an Italian bicycle components manufacturer — featuring login-gated catalogue access, dealer-specific pricing tiers, bulk ordering form, dealer registration and approval workflow, and order history with reorder capability.
Stardue is an Italian bicycle components manufacturer distributing through an international dealer network. The company needed a B2B portal enabling dealers to browse the catalogue, view dealer-specific pricing, and place bulk orders without manual sales team processing.
The project required a WooCommerce B2B portal with authenticated access, customer-group-specific pricing, a bulk ordering form for high-volume transactions, dealer registration with approval workflow, and order history with one-click reorder.
The completed portal reduces the manual order processing burden on the Stardue sales team while giving dealers a professional self-service ordering experience accessible 24/7.
An overview of the industry, core services, platform integrations, and technology stack powering this solution.
Solving key business challenges to deliver a reliable, user-friendly, and high-performing digital solution.
Wholesale pricing must not be publicly visible, so we built a WooCommerce configuration hiding the full catalogue and all pricing from unauthenticated visitors completely.
Different dealers have different contracted pricing, so we implemented WooCommerce customer groups ensuring each dealer sees only their specific pricing tier.
One-by-one add-to-cart is impractical for high-volume orders, so we built a SKU-based bulk order form allowing dealers to enter quantities for multiple products simultaneously.
Not all applicants should become registered dealers, so we built a registration form with approval workflow, notification system, and automated credential delivery.
The international dealer network spans multiple European countries, so we implemented Italian and English bilingual portal interface with language switching.
Dealers frequently reorder the same products, so we built an order history interface with one-click reorder capability for previous orders.
We combine innovation, expertise, and collaboration to deliver tailored solutions that help businesses achieve their goals. Our structured approach ensures quality, transparency, and measurable results at every stage.
Understand your business needs, goals, and challenges.
Create a customized strategy and project roadmap.
Develop user-focused and innovative solution concepts.
Implement and develop the solution using best practices.
Ensure quality, performance, and reliability through rigorous testing.
Launch the solution smoothly and efficiently. Test, validate, and go live with confidence. Deliver a stable user experience.
Provide ongoing maintenance, optimization, and growth support.
An overview of the advanced features and components integrated into this digital solution.
Complete catalogue and pricing hidden from public visitors — fully revealed with dealer-specific pricing only after authenticated login.
WooCommerce customer group pricing ensuring each dealer sees their specific contracted wholesale tier — no cross-tier visibility.
SKU-based bulk order form for entering quantities across multiple products simultaneously — replacing slow one-by-one cart addition.
Application form with manual approval workflow and automated credential delivery to approved wholesale partners.
Complete order history with one-click reorder capability — saving dealer time on frequent repeat orders.
Bilingual B2B portal serving Stardue's Italian domestic dealers and international European distribution network.
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