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A UK e-commerce and lead generation website for a bespoke cedarwood hot tub and sauna manufacturer — featuring a custom hot tub configurator with real-time pricing, product showcase, manufacturing quality storytelling, and configured specification enquiry generation.
Riviera Hot Tubs is a UK manufacturer of bespoke cedarwood hot tubs and outdoor saunas — offering made-to-order products built to customer specification. The business needed a website communicating premium handcrafted quality and allowing customers to configure their ideal product before submitting a sales enquiry.
The client required a JavaScript product configurator handling size, wood type, heating system, jets, cover, and accessories — with real-time price calculation as each option was selected. The website also needed storytelling about the British manufacturing process to justify premium pricing against mass-produced alternatives.
The completed website gives Riviera a premium digital presence that captures configured product enquiries — supporting a high-touch sales process for significant value purchases.
An overview of the industry, core services, platform integrations, and technology stack powering this solution.
Solving key business challenges to deliver a reliable, user-friendly, and high-performing digital solution.
Buyers select from multiple interdependent options — size, wood, jets, heating, cover, accessories — so we built a JavaScript configurator with real-time price calculation per selection.
Cedarwood hot tubs command a premium over mass-produced alternatives, so we designed the site to emphasise British manufacturing, material quality, and customisation rather than competing on price.
Every enquiry should include the customer's full product configuration, so we pre-populated the enquiry form with all configurator selections and estimated budget automatically.
The handcrafted nature of the product is a key differentiator, so we built a manufacturing process section with photography and narrative justifying the premium price point.
Hot tub delivery requires site preparation — questions that delay purchase decisions — so we built a comprehensive information section addressing these concerns upfront.
We implemented Product schema, optimised product pages for cedarwood hot tub searches in the UK, and built buyer-question content targeting informational search queries.
We combine innovation, expertise, and collaboration to deliver tailored solutions that help businesses achieve their goals. Our structured approach ensures quality, transparency, and measurable results at every stage.
Understand your business needs, goals, and challenges.
Create a customized strategy and project roadmap.
Develop user-focused and innovative solution concepts.
Implement and develop the solution using best practices.
Ensure quality, performance, and reliability through rigorous testing.
Launch the solution smoothly and efficiently. Test, validate, and go live with confidence. Deliver a stable user experience.
Provide ongoing maintenance, optimization, and growth support.
An overview of the advanced features and components integrated into this digital solution.
JavaScript product configurator with real-time pricing — customers select size, wood type, jets, heating, cover, and accessories with instant price updates.
Enquiry form pre-populated with the customer's full product specification and estimated budget — giving the sales team a complete configuration with every lead.
Process photography and craftsman narrative communicating handcrafted British quality — justifying the premium pricing over mass-produced alternatives.
Comprehensive delivery, site preparation, and installation information — reducing purchase anxiety about the logistics of hot tub ownership.
Comparison content addressing cedarwood vs plastic hot tubs — explaining the longevity, sustainability, and quality advantages of Riviera's approach.
Product schema markup and optimised pages for cedarwood hot tub searches — with buyer-question content targeting informational queries.
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Our clients' success is our greatest achievement. Read genuine feedback from businesses that trust Akshar Soft Solutions for innovative IT services and reliable digital solutions.
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"Working with Aksharsoft Solutions has been a great experience. Impressive skills, professionalism and a genuine commitment to getting the job done right. They have a remarkable ability to take a complex idea and turn it into a reality. It's rare to find a team that works this quickly and effectively while still making you feel completely in the loop. I can't recommend them highly enough, in fact, I work with Aksharsoft on many continual projects and they always have a solution to my problems. If you're looking for a web development team that treats your project like their own and consistently delivers top-notch results, look no further."
“Malay is a highly skilled web developer. He has been involved in our platform from the beginning and is part of our success. He works fast and is very clear in his communication. We continue to work with Malay and are very satisfied.”
“We have worked with many web developers in our time but we have never worked with a web designer who is as efficient, intelligent and able to deliver exactly what we ask for within an incredible time-frame as Malay." "Malay has developed more than one website for us, the main website he developed exceeded our expectations and does more than we ever thought imaginable, if we’ve ever had an issue Malay has been able to resolve it incredibly quick for us, I would recommend Malay to anyone and will continue to do so.”
“I started Working with Malay since 2018. He is the most reliable developer I ever met. He is honest and he made a lot of project work really fast. I also worked with him with bigger development team. He has also project management skills as well. He also has a deep understanding in the project workflow and can imagine in business models, thats why I appreciate to work with him close with the clients. Without him, my business were not able to grow such fast.”
“Malay has a deep knowledge of the computer world and its languages. He is one of those people who has a perfect balance between ability and commitment, managing to design creative and successful customizations. His patience and dedication to his work convert him into an ally of any project. We are pleased to have met him on this journey ...”
“Akshar Soft Solutions is the team you want to work with – honest, reliable and hard-working. They treat your project like it’s their own and they treat their clients like family. It has been a true pleasure working with Akshar Soft Solutions to scale my business and I look forward to many more prosperous years.”
