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A UK e-commerce platform for CNC Group — a glassware branding and personalised gifts company — featuring retail and B2B customer segmentation, glassware personalisation configurator, bulk corporate order management, artwork upload handling, and UK VAT-correct payment processing.
CNC Group is a UK business offering branded glassware, custom corporate merchandise, and personalised gift products — serving both retail customers and corporate clients requiring branded merchandise at volume. The business encompasses multiple brands including All Things Personalised under the CNC Group umbrella.
The project required a WooCommerce platform handling retail personalisation for individual buyers alongside bulk corporate ordering — with B2B pricing, print specification management, and order communication workflows serving both customer types.
The completed platform handles the full complexity of running retail personalisation and corporate branding businesses from a single well-architected WooCommerce installation.
An overview of the industry, core services, platform integrations, and technology stack powering this solution.
Solving key business challenges to deliver a reliable, user-friendly, and high-performing digital solution.
Retail gift buyers and corporate branding clients have completely different needs and pricing, so we built a platform architecture with B2B pricing for corporate accounts and standard retail flows for individuals.
Branded glassware requires logo upload, text placement, quantity, glass type, and print technique selection, so we built custom WooCommerce product types with correct configuration inputs per product.
Corporate merchandise orders involve large quantities and split delivery addresses, so we built bulk quantity pricing, multi-delivery-address handling, and branded packaging options.
Personalisation orders require customer artwork upload in print-ready formats, so we built file upload handling with format validation and artwork approval workflow for corporate orders.
CNC Group operates multiple brands from one business entity, so we built a platform presenting distinct brand experiences while sharing a single WordPress/WooCommerce backend.
UK e-commerce with retail and B2B customers requires different VAT treatment per customer type, so we implemented UK VAT-correct processing with business account VAT management.
We combine innovation, expertise, and collaboration to deliver tailored solutions that help businesses achieve their goals. Our structured approach ensures quality, transparency, and measurable results at every stage.
Understand your business needs, goals, and challenges.
Create a customized strategy and project roadmap.
Develop user-focused and innovative solution concepts.
Implement and develop the solution using best practices.
Ensure quality, performance, and reliability through rigorous testing.
Launch the solution smoothly and efficiently. Test, validate, and go live with confidence. Deliver a stable user experience.
Provide ongoing maintenance, optimization, and growth support.
An overview of the advanced features and components integrated into this digital solution.
Unified WooCommerce platform serving retail buyers and corporate clients — with segmented pricing, workflows, and communication for each customer type.
Custom product configuration for branded glassware — logo upload, text input, placement options, quantity, and print technique per product type.
Bulk quantity pricing, multi-delivery-address handling, and branded packaging options for corporate merchandise orders.
Customer artwork upload with format validation and approval workflow for corporate branding orders.
VAT-correct processing with business account VAT management — handling different VAT treatment for individual and B2B customers.
Distinct brand experiences for CNC Group's brand portfolio from a shared WordPress/WooCommerce backend — unified order management across brands.
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