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A D2C clear aligner website for The Aligner Company — an Indian clear aligner brand — featuring clear aligner education content for the Indian market, treatment candidacy self-assessment, patient journey documentation, malocclusion-filtered before/after gallery, and national India aligner SEO.
The Aligner Company (TAC) is an Indian brand offering clear dental aligners — invisible teeth straightening alternatives to traditional metal braces. The company needed a website educating the Indian market about clear aligners, building confidence in treatment outcomes, and generating consultation leads.
The project required treatment information content, a clear aligner vs braces comparison, treatment process documentation, filterable before/after cases, candidacy assessment content, and national SEO targeting clear aligner searches across India.
The completed website positions TAC as an accessible, trustworthy clear aligner provider — with education content moving patients from awareness through to consultation booking.
An overview of the industry, core services, platform integrations, and technology stack powering this solution.
Solving key business challenges to deliver a reliable, user-friendly, and high-performing digital solution.
Clear aligners are less well-known than braces in India, so we built educational content explaining what they are, how they work, who is suitable, and their advantages over metal braces.
Not all patients are aligner candidates, so we built candidacy content helping patients self-screen before consultation — improving quality and reducing wasted consultations.
Clear aligner patients want to know exactly what treatment involves from scanning through wearing schedule to retention, so we built a detailed patient journey section for each treatment stage.
Clear aligner searches span national brand keywords and city-specific searches, so we built a strategy targeting 'clear aligners India', 'invisible braces cost', and major city variations.
Orthodontic before/after cases are the most persuasive conversion content, so we built a filterable gallery organised by malocclusion type showing cases relevant to each patient's situation.
Moving from reading to booking required reducing perceived commitment, so we framed the CTA as a free assessment rather than a treatment commitment — reducing the psychological barrier.
We combine innovation, expertise, and collaboration to deliver tailored solutions that help businesses achieve their goals. Our structured approach ensures quality, transparency, and measurable results at every stage.
Understand your business needs, goals, and challenges.
Create a customized strategy and project roadmap.
Develop user-focused and innovative solution concepts.
Implement and develop the solution using best practices.
Ensure quality, performance, and reliability through rigorous testing.
Launch the solution smoothly and efficiently. Test, validate, and go live with confidence. Deliver a stable user experience.
Provide ongoing maintenance, optimization, and growth support.
An overview of the advanced features and components integrated into this digital solution.
Educational content explaining aligners, mechanism, advantages over braces, and treatment expectations — converting awareness to consideration in the Indian market.
Self-screening content helping patients evaluate their aligner candidacy before consultation — improving consultation quality and efficiency.
Stage-by-stage treatment documentation from initial scan through wearing schedule to retention — addressing patient questions at each phase.
Before/after case gallery filterable by malocclusion type — showing prospective patients cases similar to their own dental situation.
National keyword strategy targeting clear aligner and invisible braces searches across India's major cities and nationally.
Free assessment CTA reducing perceived commitment — improving conversion from educational content reading to booking.
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"Working with Aksharsoft Solutions has been a great experience. Impressive skills, professionalism and a genuine commitment to getting the job done right. They have a remarkable ability to take a complex idea and turn it into a reality. It's rare to find a team that works this quickly and effectively while still making you feel completely in the loop. I can't recommend them highly enough, in fact, I work with Aksharsoft on many continual projects and they always have a solution to my problems. If you're looking for a web development team that treats your project like their own and consistently delivers top-notch results, look no further."
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“I started Working with Malay since 2018. He is the most reliable developer I ever met. He is honest and he made a lot of project work really fast. I also worked with him with bigger development team. He has also project management skills as well. He also has a deep understanding in the project workflow and can imagine in business models, thats why I appreciate to work with him close with the clients. Without him, my business were not able to grow such fast.”
“Malay has a deep knowledge of the computer world and its languages. He is one of those people who has a perfect balance between ability and commitment, managing to design creative and successful customizations. His patience and dedication to his work convert him into an ally of any project. We are pleased to have met him on this journey ...”
“Akshar Soft Solutions is the team you want to work with – honest, reliable and hard-working. They treat your project like it’s their own and they treat their clients like family. It has been a true pleasure working with Akshar Soft Solutions to scale my business and I look forward to many more prosperous years.”
