Introduction:Poinzilla, developed by Zoorate and launched in 2024, is a full-featured Italian loyalty platform designed to help ecommerce and retail businesses build tailored customer retention strategies. It debuted at the Netcomm forum and is rooted in Zoorate’s experience in customer engagement and digital solutions.
Solution:• Reward customer actions – Earn points for purchases, sign-ups, reviews, birthdays, social shares, and more.
• Offer diverse rewards – Redeem points for fixed or percentage discounts, free shipping, free products, etc.
• Drive referrals – Launch “invite-a-friend” campaigns with rewards for both sides.
• Fully customize the experience – Tailor branding, widget design, reward names, campaign rules, and notifications.
Implementation:Getting started with Poinzilla involves:
Installing via plugin or API and connecting your CMS.
Importing your user database.
Creating point-based and referral campaigns with set rules and reward structures.
Configuring the branded loyalty widget and notification settings.
Launching campaigns and tracking live performance via integrated analytics dashboards.
Results and Achievements:• Demonstrated ROI – Case stories, such as a pet store tripling its ROI using Poinzilla, highlight real business impact.
• Insightful analytics – Built-in dashboards help businesses monitor campaign performance, loyalty metrics, top ambassadors, and customer value.
• Trusted and scalable – Launched by an experienced team, backed by Zoorate, and integrated with solutions like Feedaty and Shopify
Conclusion:Poinzilla is a versatile loyalty tool for companies looking to strengthen customer relationships. With flexible reward flows, deep customization, smart referral mechanics, and built-in performance tracking, it supports businesses in boosting retention, participation, and revenue. The seamless integrations and Italian-based origin make it particularly suitable for brands seeking a localized, full-stack loyalty solution.
